THE GIRL CHEWING GUM

UK, 1976, 12’

 

Like many other film works made by British artists in the ‘70s, “The Girl Chewing Gum” was made in ideological opposition to mainstream cinema. A primary aim of the film was to undermine its inherent illusionism, drawing attention to its own artifice (rather than the conventional practice of attempting to disguise it). The film draws attention to the cinematic apparatus by denying its existence, treating representation as an absolute reality in its own right. It achieves this by using a voice-over to subvert the reading of the image.